Brow Architect.
A premium brow and lash studio's big move, relaunched online.
- Social media content creation & management
- Photography
- Influencer marketing
Reels & stories
Hover or tap to playThe posts
Tap any post to enlargeDesign work
Tap to enlargeextacy by Brow Architect
Logo design for extacy, a new product Brow Architect launched. Shown in light and dark.
The 2024 price list
Two pages covering threading, lashes, nails, massage, laser and more.
The brief
Brow Architect is a high-end brow and lash studio in Johannesburg, known for its artistry and attention to detail. It specialises in shaping, microblading and lash treatments, and recently moved into a larger flagship with a longer service menu.
The studio had stepped up, but its online presence had not. The look and the feed were tied to the old location, the longer treatment list was not explained clearly, and content lacked cohesion.
That meant lower engagement and missed bookings.
What we did
We built a relaunch plan around modern, social-first visuals and a refined tone of voice. Content showed off the new studio, hero treatments and client transformations.
A teaser-to-launch campaign built awareness, and new influencer partnerships and updated landing pages turned attention into appointments.