Old Man Zack's.
A new Texas smokehouse that arrived in a crowded market with a brand people remember.
- Branding
- Website design & management
- Social media content creation
- Photography
Reels & stories
Hover or tap to playThe posts
Tap any post to enlargeThe website
The Old Man Zack's site: bold Texan type, black and red, and the menu and bookings one tap from every page.
The brief
Old Man Zack's is a Texas-style smokehouse and bar in Pretoria: slow-smoked meats, craft beers and an authentic Southern dining experience.
A brand-new restaurant with no identity, no online footprint and no customer base.
It needed credibility fast, and a look people would recognise, to bring traffic through the door and onto the page.
What we did
We built the whole brand system, from logo and tone to style, plus a responsive website and the social channels.
Content centred on the smokehouse craft: behind-the-scenes cooking, event nights and honest food storytelling. Launch campaigns and paid social built local awareness fast.